A Social media & digital marketing expert, Mat is a serial entrepreneur and has looked after marketing in all the businesses he has been involved with over 3 decades. He also helped develop the social media software that is used in the businesses Your Business Group build for others.

He has been in business all his life. His father had a tv & radio shop in Washwood Heath In Birmingham from the month he was born in 1968. Then he worked alongside his father to build the business up. Mat started helping his father as soon as he could walk!

At 16 Mat started his first business alone, a DJ agency. He had started playing at parties at 14 years old. By his mid 20's he had in excess of 40 DJs working for him every weekend in the Midlands and UK. He also mixed tracks in some of the biggest clubs in the UK, Ibiza and Spain and sometimes played to over 15,000 people. Furthermore, he had remixes released on vinyl and guest-hosted across many radio stations & won DJ Of The Year in 2002.

During the same time, Mat started the UK's first DJ & disco online shop and an internet cafe which was an entrepreneurial milestone. He then began owning and running bars, a total of 8 after only two years. His penchant and flair for business was very clear by now.

Mat ran the marketing for all of these businesses and has been involved in marketing and digital marketing for about 32 years. He brings to the table a wealth of experience and enthusiasm to support new and existing entrepreneurs set up and run their own online businesses.

Mat sold all of his businesses in 2016 and started Social Command, a Digital Marketing and Social Media agency partnering with a North American development company.

Why do you need to know all this? well as an independent I had to look after all the marketing for the businesses I started. everything from paper adverts, flyers and then in 2007 digital marketing with our first Facebook profile for a bar I operated in the West Midlands. We only had personal profiles then until Facebook started groups in 2008. take a look at the original group which I have kept live years after I sold. https://www.facebook.com/groups/10967151245/

So I have been involved in marketing and digital marketing for around 32 years.

In 2016 I sold all my businesses and started Social Command with a Canadian development company.

The software we were using at the beginning and still do, was developed to help us find content and post for 100's of businesses. I built the business to a point in 2019 that a few tweaks and improvements to the software I was able to start to help other people start there own digital social media businesses with a white label version of the software (the white label is you add your own brand to the software).

We now offer services to all corners of social media, websites & phone apps.