June 9th, 2020

Social media can be a dog eat dog world, especially when it comes to grabbing people’s attention. When you’re trying to make a splash on social media, the type of content you put out can make all the difference.

 

Many people prefer to engage with video content on social media over something that’s text or graphic-based. It gives them something to watch and to pass the time, and it can be a good way of getting the information they need in a short amount of time. Simple videos work well on social, but it’s the content that you put into them that matters the most.

 

Here are four types of social video that will grab attention for you to use on your platforms.

Image Credit: Unsplash under Creative Commons

Q&As

Q&A videos can be a great tool for businesses. Q&A videos can humanise your business, helping people get answers to any questions they might have while getting to know your business a bit better. They can also be a lot of fun, helping you share things that people might not know about your business as well as some lighter content. Ideal for YouTube, Facebook or Instagram TV, some Q&As will be simple for your business to produce but could bring great results for your engagement.

Animated explainer videos

When you need to convey information in a simple, straightforward way, animated explainer videos can help. Their attractive and eye-catching and their simple design should help you connect easily with the audience, and give them a call to action they can follow at the end. Work with a professional animated explainer video company to help get the best results for your businesses. Explainers make amazing cornerstone content, so you’ll be able to use them again and again to promote your business.

Videos that are well-shot and beautiful to look at

If something is shot beautifully, it will be sure to command attention from the viewer. Think of those sweeping landscape drone shots or high-quality car videos - it’s the detail that draws someone in and makes them feel something. Shooting high-quality video requires some skill and the right equipment, so it could be worth outsourcing your video marketing content to help you get the best results. Focus on creating content that people will want to like and share to help you increase your audience.

Live videos 

Live videos are a great way to generate content for your business. Whether you’re launching something, interviewing someone or you’re covering an event or demonstration, you can make a splash with live video. Make sure you’ve practised your setup and are confident with how it’ll work to help things go off without a hitch.


Video content can help you grow your business and help you sell your products and services. There are many types of great video content that can help you grow your channels and engage with your followers. Try several styles to find out what works for you and see the effect it can have on your social media presence.