May 22nd, 2020
Starting an online business isn't easy, and transforming your startup into a successful venture is even more difficult. But for your online business to succeed, you have to avoid some mistakes. While making mistakes is a good way to learn, some mistakes may destroy your business even before you hit the ground running. According to a recent study, it was discovered that more than half of all startups fail. This may be hard to believe, but you shouldn't feel discouraged. Instead, you should learn from other people's mistakes and not the other way round.
Mistakes to Avoid When Starting an Online Business
A lame website
When running an online business, you need to list your website to attract more visitors and make more sales. However, having a lame or unattractive website is one of the ways you may lose potential customers. According to Hubspot, you have approximately 10 seconds to capture the attention of your visitors, and if first-time visitors lose interest, they will most likely never come back again.
Not having a Google My Business profile
When starting your online business, you want it to rank highly on Google's search results. However, with a local search engine (SEO), there's a small twist. For instance, when you search for "nearby doctors," you'll see a map in the upper right corner. Additionally, you'll find a list of doctors, their contact information, address, and reviews. All this information is from each doctor's Google My Business page, and not their website.
If you don't have a Google My Business profile, then you're missing out. The good news is that setting up your profile is 100% free, and it can take just 20 minutes. However, remember to verify your business listing. This is an important step to ensure that only you can make edits in the future.
Not having a CMS (Content Management System)
To run any successful business today, you need a content strategy. Content is what will attract the online audience to your website. Additionally, search engines use content to index your website. Therefore, it is one of the tools that will set you apart from your competitors. However, having a content strategy without a CMS system is fighting an uphill battle.
If your business doesn't have in-house website developers, you need a system that is intuitive and can allow anyone else to easily update content while still maintaining your brand identity. A content management system can help you edit, manage, and maintain your existing website pages in just a single interface without any special knowledge. Depending on your specific needs, you may need a custom-built CMS solution, and in such a case, a craft CMS developer can help you.
Finding success in your online startup can be tough, and the devil is in the details. Although there is no perfect recipe for running a successful online business, there are some documented mistakes that most entrepreneurs have made before. Unlike other businesses, your online business doesn't have the luxury of shaking your customer's hand and asking them for feedback. For this reason, you need to make your online marketing more interesting.