September 28th, 2019
Marketing is a funny thing. We can often simply invest most of our marketing budget to simply have our name on the side of a billboard, or at the side of a sports stadium. Along with this logo placement that is rarely paired with anything else, many other forms of marketing are used for one thing - to keep that business in the potential audiences mind.
A website can be a great hub for a business to design and operate. But does it still hold value even if someone visits your online space without placing an order? It’s an interesting question. It can be a hard one to answer. Excellent wordpress development services can get you there, but why would you want more people to visit your website in the first place, even if they do not wish to give you money? Well, actually, despite outward appearances it can be extremely valuable. Let us consider what that might mean, how it might develop, and what you can do to steward it:
Become The De Facto Account Management Solution
When your customers have a place to manage their account, update their contact information, set their preferences and filter what content or products they see on your website, they have an access of control. Additionally, showing them tracking information for the delivery, giving them promotional codes, and a range of other options can have them checking the account area of your website thoroughly, and regularly. This means that even if not thinking of ordering that day, browsing your product list, saving their wishlist correctly and looking for other promotions or events you are running becomes incentivized. If you can manage this, you will be surprised just how many customers visit your website in higher frequencies.
It can be astonishingly worthwhile for a business to try and share their expertise online. For example, if selling a pressure cooker, a company might decide to run a blog with weekly recipes and updates recommending the best course of action for those wishing to try certain meals. Not only that, but you can practice SEO efforts on these posts that may allow you to gain a higher search ranking, once again helping you direct attention to the products you wish to sell. With a small team of a couple of writers, you’d be surprised just how much more your website is visited.
It’s also important for you to offer exclusive promotions in this space. For example, 48 hour weekend codes that last for a certain event, or perhaps crash sales on a range of titles you may have wanted to offer can all be thoroughly helpful in helping any firm feel connected and confident with their audience. This way, you can also allow for those users to check your website much more frequently, and that truly does matter in the long run.
With this advice, you’re sure to have your customers check your website much more thoroughly than usual.