October 3rd, 2018

Did you know that it takes us around 7 seconds to form an impression? In business, it’s well-documented that first impressions count for everything. If you fail to impress a client first time around, there’s no guarantee that they’ll give you another shot. This is why it’s crucial to make sure you get it right first time, every time. Here are some tips to ensure you get off on the right foot. 

Image by https://www.flickr.com/photos/141761303@N08/26955459619


Aesthetics play a vital role when it comes to forming connections and ensuring your customers have a favorable view of your business. This applies to the way you and your team present yourself, the way your staff greets clients, the exterior and interior appearance of your business premises and the look of anything that carries your brand name or logo, from a company car to your website homepage. From tatty business cards to dirty office windows and vans that haven’t been near a carwash for months, failing to prioritise aesthetics can create the wrong impression. Think about what you look for in a brand. Would you be impressed if you went to a meeting in an office that was messy and cluttered, or somebody turned up to fix your pipes in a van that was caked in mud? Make sure everything and everyone that is associated with your business looks the part. Remember, you’ve got seconds to impress.



When you run a business, you want potential clients to trust you and believe that you are a reputable, reliable firm. There are many ways in which you can impress your customers including using a registered office address based in a prestigious area, wearing smart, professional uniforms, winning awards, and taking comments and feedback from customers on board. High review scores go a long way to impressing clients in this day and age. Around 90 percent of us consult reviews before visiting business websites or buying products.


Customer engagement

If you’re meeting with a client or you’re on the shop floor talking to customers, take the opportunity to engage and interact. If you’re pitching, for example, maintain eye contact, smile, make sure you speak clearly and confidently, and inject a bit of passion and enthusiasm. Get to grips with the figures beforehand, and try and preempt questions, so that you can prepare answers. If you’re spending the day talking to customers in a hotel reception, a salon or a restaurant, take advantage of the time you have to chat to clients, ask for opinions and ideas, and break down any barriers that exist between you and them. There’s nothing like service with a smile. 

Picture taken from https://pixabay.com/en/feedback-review-opinion-1978036/

In business, you can succeed or fail within a matter of seconds. To maximise your chances of closing the deal or completing the sale, it’s vital to make that all-important positive first impression. Make sure your business comes across as trustworthy, professional, and reliable, and take the time to engage with customers and clients. You only have a few seconds to play with, so make them count.