June 2nd, 2020


Social media is the powerhouse of marketing online, just as mitochondria is the powerhouse of the cell. It is important for all brands to use social media to increase engagement and reach, and it can make a world of difference to the success of your business. 

Today we are going to talk about social media and the biggest dos and don’ts of posting online. 

DO - Create useful posts 

The best way to make an impression on social media is to post useful things. You need to add value to your followers and give them a real reason to join your audience and stay up to date. Useful content can be created in several ways: 


  • Informative blog posts 

  • Helpful video tutorials 

  • Informational images 


Be sure to provide your audience with value and they will keep coming back for more. 

DON’T - Plagiarise


Plagiarism is a huge issue in the online world, and if you want to maintain a good reputation you must avoid this. Consider compliance with experts such as Scott Robert and understand the law surrounding compliance as well as copyright and data protection. Be sure that all of your content is above board and legal! 

DO - Analyse 


The mistake many people make when posting on social media for business is throwing out content without ever analysing the results. If you want to gain more followers and conversions through social media you need to know what works and what doesn’t. To do this, analysing campaigns and adjusting them is key. Listen to the data. 

DON’T - Get Political 

As a company you must remain neutral at all times. As much as you may hold personal views on a topic, you cannot voice these through your brand because you may alienate a large population of your audience. Stay neutral and ensure that all of your content is PC. 

DO - Stay on trend 


Trends are what make the world go round online, and the best thing you can do as a brand is get to grips with trends and use them. For example, when the final season of Game Of Thrones was about to be released, many brands made GOT themed social media posts and even recipes and tutorials that fit with this show. Use events and pop culture to boost your reach and gain better engagement. 

DON’T - Post Too Much 

When you are new to social media you might assume that more posts = more followers. However this is not the case and different social media platforms require different numbers of posts. If you post on social media too much, all you will do is annoy your audience and they will be more likely to unsubscribe from your content. Ideally, this is how often you should be posting: 


  • Facebook and Instagram - 1 a day 

  • LinkedIn - 1-3 a day 

  • Twitter - 10 a day

  • Pinterest - 10 a day


If you stick to these guidelines you can gain optimum reach and engagement on your social media platforms, allowing you to gain a loyal following as time goes on.