May 13th, 2020

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Every small business nowadays needs a website. This is a given. We’re living in a technological age where people are spending more and more time online and expect more and more convenience. An E Commerce site allows potential customers to browse and shop around the clock. It allows anyone in the world who has an internet connection to shop with you (as long as you offer international shipping). However, successfully running an online store will take a very different skill set to running a traditional brick and mortar store. At the end of the day, people aren’t going to be able to pop into your store, touch and feel the products you have on offer, try things out or any other steps people tend to like to make before handing over money. You also have to take steps to actually get people onto your site as well - the internet is a big place and you’ll have to work hard to get people onto your page and keep them on your page long enough to see your products. Really, your website will prove make or break for your business, so it’s essential that you do your utmost to make it as good as possible. Here are a few areas you can focus on to make your business’ page a success!


Secure a Domain and Design


Sure, there are free platforms out there. But if you’re going to come across as professional, you need to pay for a domain name and have a proper webspace. It’s a good idea to purchase your domain name as soon as you have a brand name, to prevent anyone else from buying it. You may also want to look into Pay Monthly Website Design that will secure your site and keep it up and running at all times. These plans will also include development and design. This means professional web developers and web designers can make your site stand out, with pages aligning to your brand aesthetic and incorporating key branded features, such as fonts, logos and more.


Consider User Experience


User experience or “UX” is important on any webpage. Customers need to find the page easy to navigate, be able to easily access any information they’re looking for and have their attention drawn to the right places at the right time. A UX designer can really help you with this. They’ll be able to look over your site and make sure it caters to all of your customers’ needs - giving them a good experience and fostering positive relationships between them and your brand!


Product Photography


Product photography is so important when it comes to your business’ online success. At the end of the day, your customers will largely be relying on product photography to get an idea of what you have on offer. Different angles, products being shown in use and more can help them to get the best idea of what you’re selling and can actively encourage sales. Now, you may be tempted to do your product photography yourself. Smartphone cameras are constantly improving and you can get some pretty decent quality pictures from them now. But at the end of the day, collaborating with a talented and specialist product photographer will get you the best end results. After all, they’ll have the best quality equipment, years of knowledge and training and the creative flair that will make your products stand out and shine in their best light.


Website Copy


Words or “copy” are important on any website. This can help to explain and really sell a product to potential customers, highlighting perks and convincing people to add things to their basket. Use the help of a professional copywriter to really maximise your page’s potential. These professionals can also help with words for your website’s blog, your social media, your marketing emails or anything else that you may need!



Remember to focus on SEO when creating your webpage. This stands for “search engine optimisation”  and helps your website to scale search engine rankings. This can result in increased traffic passing through your page and a maximised chance of sales and conversions. You can find out more about this here.


These are just a few different areas of your website that you really need to focus on to make it a success. Sure, it may seem like a lot to take into consideration. But seeing as your website is pretty much your store, it’s definitely worth the time, effort and investment!