07709619477

Google Pay Per Click Plus Service



SOCIAL COMMANDS PPC PLUS SERVICE

Local businesses need new customers & Google is where they go to search.

We specialise in delivering these customers to you.

Historically, the name of the game has always been traffic to your website.  However, if that traffic doesn’t convert into genuine enquiries, then the traffic has no immediate value.

Here is where we are different.  Our approach focuses on conversions only.  

In short, we deliver the following:

  • Phone Calls – Fully tracked & recorded for playback
  • Emails
  • Online Enquiries (Form Fills)
  • Purchases - (E-Commerce)
  • Donations – Charities

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As a Google Partner we achieve click to enquiry ratios of 20% typically, meaning 1in 5 clicks results in a call or online enquiry.  These results vary from industry to industry and with seasonal factors but we are happy to provide client examples and testimonials, where required.

Successful Client results:

Paving & Driveways – 30 days – 60 Enquiries (40 phone calls, 25 forms fills)

Plumbing/Drainage – 30 days – 187 phone calls – Emergency & General Blocked Drains

Scaffolding Services – 30 days – 67 Enquiries (63 calls and 4 form fills)

Solicitors – 30 days – 89 Enquiries – (80 phone calls & 9 form fills)

Leisure Industry – 30 days - 103 Enquiries (73 phone calls & 30 form fills)

 

A CASE STUDY

LONDON PLUMBERS AND DRAINAGE

 

Company Profile

London Plumbers & Drainage have been trading for many years. They traded without a website & any advertising. As the industry changed, they wanted to generate new enquiries & enhance their online visibility. Services include plumbing repairs, boiler repairs, installation & emergency services. The objective was to grow the business & expand.

 

Previous Strategy

London Plumbers have never really advertised historically but it was clear the industry was changing & they needed a completely new approach. Traditional means of advertising were dying out (newspaper, radio ads, Yellow Pages, etc) & they were looking for someone they could trust to both help them with their digital presence & grow the business in a measurable way.

The director was happy to spend but did not want to put his money into anything he couldn’t measure. He knew online was the future as competitors had all increased their online presence & visibility. They needed a solution that would build their brand online & also deliver more new business leads at a lower cost per lead.

 

Our Challenge

The key to this campaign was being able to do 2 things. 1- Produce more leads & 2 – Prove that the resulting jobs came through our campaign. Also, to allow 100% visibilities so that they can accurately track spend, clicks, calls & measure the exact ROI.

 

Our Solution

  1. Create a new website that has the sole purpose of converting clicks to phone calls.
  2. Pay Per Click Management across the search engines, in a designated geographic area.
  3. Online Reporting Suite. This allows for all calls to be monitored and assessed for both staff efficiency & also to calculate the ROI on the campaign. 

 

 

London Plumbers have enjoyed dramatic growth in their business levels. This led to the investment of a new office and hiring a new office manager to run the operation. They have enjoyed increased profitability.

We have delivered more customers, both domestic and commercial and the ROI has been £13 return for every £1 spent.

 

A CASE STUDY

GO GREEN SCAFFOLDING

 

Company Profile

Go Green Scaffolding has built up a solid & respectable business in the Birmingham & West Midlands area. The services include Scaffolding, Temporary Roofs, Screens & Partitions, Media Events & Stands. This is both in the Commercial & the Domestic sector.

 

Previous Strategy

Historically, the company had a mix of various advertising mechanisms. This included online and also offline media. They invested in newspaper, radio ads along with Yellow Pages.

The investment levels had increased over the last few years & the returns have been diminishing slowly. Overall, they were unable to establish the best media mix. This has been largely due to the fact that their lead tracking has remained largely inconsistent & has not been a big priority.

They knew online was the future as their competitors had all increased their online presence & visibility. They needed a solution that would build their brand online & also deliver more new business leads at a lower cost per lead.

 

Our Challenge

The key to this campaign was being able to do 2 things. 1- Produce more leads & 2 – Prove that the resulting jobs came through the IMCs campaign. Also, to allow 100% visibilities so that they can accurately track spend, clicks, calls & measure the exact ROI.

Our Solution

  1. Pay Per Click Management across the search engines, in a designated geographic area.
  2. Live Chat – to allow the agents to engage in real time with visitors to the site. This would assist in bookings and also aid in increasing the overall conversion rates.
  3. Online Reporting Suite. This allows for all calls to be listened to and assessed for both staff efficiency & also to calculate the ROI on the campaign. 

 

Go Green has now reduced their offline spend which has led directly to increased profitability. The IMCs tools have assisted in delivering the customer through the buying funnel & optimising the campaign performance has led to a lower cost per lead. Go Green can now track all customers from search through to booking & attribute.

Know Your Exact ROI (Return on Investment):

 

As every phone call and online enquiry is measured, you can use this information to measure your return on your monthly budgets accurately.  The great difficulty in advertising has always been knowing exactly 50% of your budget is driving the new customers, with our powerful technology platform, we make it easy for you to understand and measure the impact of your marketing campaigns.

No guess work, just tangible, measurable results.

We are confident in our results & we do not have on-going contracts with any tie-ins.  We work to 30 day cycles and we only keep your business for as long as we deliver immediate new customers to your business.

CONTACT US NOW  We are waiting to hear from you.