The Odd Little Writing Tweaks That Make Social Posts Perform Way Better
There are often tweaks that can be made to your writing that help to improve the way they perform, on whatever platform they’re intended for.
From copy for your social media posts to long-form content on your company website. Every bit of copy you create is important and influential to how the business is perceived.
In this guide, we’ll look at how the odd little writing tweaks can make your social posts perform way better as a result.
Powerful hooks
The first one or two lines are often crucial when it comes to stopping the scrolling from happening with your readers. Make sure to use bold statements, a relevant question, or surprising facts to help reel in your customers from the get-go.
An open loop, which is where you hint at information to come, can also help to spark a reader’s natural curiosity to find out more. Enticing the audience is a crucial part of success, so a power hook is something you want to get good at when writing. You can make my writing better with plenty of technology and writing tools.
Make use of a conversational tone
It always feels a bit more personal when you’re reading copy online, and it’s more conversational in tone. It often feels like you’re conversing with someone you know, rather than it being a brand or business whose creator of the copy, you don’t know from Adam or Eve.
Write like a human and no as a robot. The use of you or I is a good way to address the reader directly. It helps to foster a relationship and a personal connection through the copy. The use of jargon or overly formal language may be a put-off for some, even alienating them from the rest of your copy or channels.
Strong and specific CTAs
When you’re trying to achieve more from your copy than just initial readership, CTAs are a good way of giving them the right direction in your intentions for your audience’s actions.
Clearly tell them what you want them to do next. Avoid using generic ‘click here’ copy and instead be a bit more descriptive in the CTA, such as ‘download this free guide’ or ‘comment your thoughts below’ on an article, for example.
Incorporate storytelling
Another personal touch to add to your copy is through storytelling. While storytelling doesn’t always have to be personal to the person creating the copy, it can provide some personalization to the branding of the business in general.
From customer success stories to behind-the-scenes content, you can go a lot further than just the surface-level content that offers not much in the way of depth.
Make use of psychological triggers
There are several psychological triggers you could look to leverage, which include:
Social proof - Don’t forget to showcase testimonials, reviews, and user-generated content to help build trust.
Urgency and scarcity - Limited-time offers, and phrases that promote a sense of urgency can help encourage immediate action.
Add value - Ensure every post informs, educates, and inspires or entertains your audience.
Reciprocity - Offer free and valuable content to provide real benefit to the reader or customer.
Test and analyze - Use platform analytics to see what resonates most with your audience.
The odd writing tweaks can make a big difference to your copy and social posts, so use these tips to your advantage.
